Your first question may be: “What is a trademark and do I need one?”

Put simply, a trademark is any word, symbol, phrase, color, or combination (like a logo design) that identifies a product, brand, or service. That United States Patent and Trademark Office regulates trademarks in the US and often describes trademarks as “source indicators.” That is, they indicate the source of a good.

People often confuse trademarks, copyrights, and patents. A copyright is used to protect works of expression. Thus, you can copyright the text in a poem, the text of a website, the lyrics to a song, or a photograph. However, you couldn’t trademark that photograph unless it specifically identified your brand. A patent differs from both trademarks and copyrights. Generally speaking, a patent protects an invention.

There are both “common law” trademarks and “registered” trademarks in the United States. Common law trademarks do not require registration, but offer much less protection. Common law trademarks are identified with the “TM” symbol.

Registered trademarks are those that have been registered with the United States Patent and Trademark Office. Registration is not automatic, but rather requires an application which can be challenged by the government or other trademark holders. The process can be confusing and time consuming, but we’ve designed our firm to help entrepreneurs apply to register their trademarks as easily as possible. Click here to get started!

Ready to file your trademark and protect your business?

We may it easy with our five-step process. Call us at (888) 421-0589 or click here to get started!