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Trademark To Go Reduces Fee

As you may know by now, the USPTO made the recent decision to reduce its application fees. The USPTO’s fee reductions are in part motivated by its push to encourage online filing.

This is great news because it makes trademark protection more accessible to small businesses and cash-conscious startups. Here at Trademark To Go, we’re excited […]

By |January 25th, 2015|Uncategorized|0 Comments

Ford Seeks to Trademark “Ecobeast”

Here at Trademark To Go, we like both cars and intellectual property law, so we really like when the two cross paths.

A few days ago, Ford Motor Company filed a trademark for the word “Ecobeast” for “automobiles and automobile engines.”  This appears to be a play on its EcoBoost engine. You see, back in 2007, […]

By |January 3rd, 2015|Uncategorized|0 Comments

USPTO Reduces Fees

Happy holidays! The USPTO must be in a cheerful spirit because they’re giving everyone a gift: reduced filing fees for 2015.

The current application fee for a trademark filed through their expedited online “TEAS Plus” application is $275. Effective January 17, 2015, the USPTO will reduce that fee by $50 to $225. This is part of […]

By |December 25th, 2014|Uncategorized|0 Comments

Five Things Entrepreneurs Should Know About Intellectual Property

If you’re starting a business, you may be keenly aware of your intellectual property opportunities and challenges. Or, if you’re not starting a tech company, your IP may just be a passing thought. But every entrepreneur should know these five basic things about intellectual property when they launch their business.

1. Patents, copyrights, and trademarks are […]

By |December 22nd, 2014|Uncategorized|0 Comments

“Eat mor… Kale?”

If you live in the United States, chances are you’re familiar with “eat mor chikin.” It’s the whimsical slogan of Chick-fil-A, the fast food chain. It’s also their (very valuable) trademark. So when a Vermont man named Bo Muller-Moore tried to register the trademark “Eat More Kale,” it’s not surprising that Chick-fil-A tried to stop […]

By |December 17th, 2014|Uncategorized|0 Comments

Can You Trademark a Hashtag?

So you’re promoting your website, product, or service with an #AwesomeHashtag. You want to protect your creative genius. Can you trademark a hashtag? How do you trademark a hashtag?

Yes, you can trademark a hashtag. And you trademark it like any other source identifier. That is, if your hashtag is used to identify your product/service/website/brand, and […]

By |December 12th, 2014|Uncategorized|0 Comments

Beware of Trademark Scams

It’s a sad truth that every industry has its predators. Unfortunately, we’ve seen a number of trademark scams. In fact, the US Patent and Trademark Office even has a page dedicated to trademark scams.

These often take the form of letters sent by third parties designed to look like letters from the government. They may come […]

By |December 9th, 2014|Uncategorized|0 Comments

On Scandalous Trademarks

Broadly speaking, things that identify your brand can become federally registered trademarks. But like most rules, there are a few exceptions. One of the more rare exceptions (but most interesting exception, from a law-nerd perspective) is for marks that are “immoral or scandalous.” This prohibition is found in the trademark statute itself, at 15 U.S.C. […]

By |December 6th, 2014|Uncategorized|0 Comments

What Does a Trademark Cost?

You’ve decided you need a trademark. That’s great, but now you’re understandably worried about the cost. There is some incorrect and confusing information on the internet, so we wanted to cut through the misinformation and give you the scoop:

Government fees. When applying for a trademark in the United States, you or your attorney submits your […]

By |November 28th, 2014|Uncategorized|0 Comments

Why Do I Need a Trademark?

You’ve formed a business or launched a successful product — congratulations! You’ve heard that a trademark protects your brand, but you might not be sure what that actually means.
First, it’s helpful to understand what a trademark is. A trademark is any word, phrase, logo, design, symbol — or anything, really — that identifies your product, […]

By |November 22nd, 2014|Uncategorized|0 Comments